There is no denying that Search Engine Optimization or SEO has become the core of your website promotion. SEO has become the key to make your organic visitors flourish on your website. However, to bring organic efforts on your website, you need several things to put your focus. The most important things you need to consider are technical, off-page, and on-page or on-site SEO.
Focusing on off-page SEO only like link building or establishing your online authority for backlink purposes, will not give the optimum result. Your SEO efforts will not give you a positive impact if you are not harnessing your on-site SEO fundamentals.
Learning essential elements on your on-site SEO efforts is crucial to make your website successful. Here are some of the aspects that you should take note of in your campaigns.
Content has become the core of many digital marketing efforts. However, it is not enough for on-site SEO to have straightforward content to make your site rank high in search engines.
For your content to give you an optimum result, you need to understand the user intent on whatever content you put on your website. It is one of the most important factors because it will not give your optimum result if it does not matter to your target audience. You also need to make sure that you inject the right keywords into your content. Having the right keywords can help you land the top spot in the search engine result pages (SERP).
The title tag is prominently featured in SERPS and any browser windows. It is an HTML tag that can be seen in the head section of webpages. It provides a context or clue what a particular page is all about. Because it does not have too much impact on SEO rankings, it is sometimes overlooked. However, this on-site element can also negatively affect your on-site SEO efforts if it is missing, poorly written, misspelled, or duplicated. So remember that it is essential to optimize this element.
Another critical element for your website to perform well on SERP is having compelling headlines. Headlines that are well-written can make a big difference in setting an impression on your audience. A title or headline that is too basic cannot make an optimum result for your website.
Write your headlines strategically and make sure that it catches the attention of your target audience. It should also spark their interest to click on your post and direct them towards your website. Make it stand out on SERP to entice the audience to visit your site and read all of your content.
Meta descriptions have a crucial part of any on-site SEO effort from the start. It is an essential part since the early days of doing on-site SEO. This description provides what a page is all about and is displayed beneath the page’s title in search engines.
Although meta description does not do much in your on-site SEO ranking, it can help improve your click-through rate. It can also enhance your target audience’s impression of your content and display what your page can offer to your audience.
The core of your on-site SEO efforts boils down to keywords. However, you must shy away from keyword cannibalization. What happens when you target a keyword and uses it in many of your web pages. Targeting a specific term across multiple pages can cause keyword cannibalization, which has potentially disastrous consequences for your on-site SEO. When you have multiple pages ranking for the same keyword, you’re competing with yourself. It’s essential to identify whether keyword cannibalization exists on your website and resolve it right away.
Without any image, your website will appear dull and boring. It will not appeal to your desired audience and will not capture the attention of your prospects. However, not all images can do a favor to your website. Some images may slow down your website and affect its overall performance.
Properly optimizing images can bring many wonders to your site. Like keywords, it can become one of the most valuable on-site SEO assets. It can give you additional ranking opportunities, better user experience (UX), and faster loading times of your web pages. Because of its effectivity, having an image on your website is not an option anymore. A relevant image should be part of your website, and it should support your content to provide value to your visitors.
Most website owners tend to look over this vital aspect of your on-site SEO efforts. Your URL structure is an underrated essential for your on-site SEO. Make your URL SEO-friendly by keeping it short and including a keyword. By optimizing your URL, it will help your website rank higher in search engine result pages.
If anything truly matters on your on-site SEO, it should be the use of links. It has become a crucial factor in any on-site SEO ranking signal. Links can help your on-site SEO efforts become strong. There are three kinds of links that you should know about: inbound, outbound, and internal links.
• Internal Links
With internal linking, you link from any high-authority pages on your website on some of the pages that need help or needs a boost. It can help tie pages that make it easier for the search engine’s crawlers to determine your pages’ value. It helps your visitors to find other pages on your website. As you put high-authority links on your page that need help, it can also help boost search engine rankings.
• Inbound Links
Inbound links are used by Google to determine if your page is authoritative or not. Inbound links happen when an authoritative site includes a relevant link to yours in a piece of their content. You’ve likely heard inbound links referred to as “backlinks.” Your goal is to get as many highly authoritative sites to link back to you. That also means you want to have very few inbound links from low-quality domains.
• Outbound Links
When you build a website, you want to provide quality content to your visitors and prospects. You want to become authoritative about what you say on your website. To do this, you need to link relevant and high authority pages on your website. However, you have to note that only those coming from reliable sources with high domain authority should be included in your website.
While Google’s official word is that social shares are not a direct ranking factor, Twitter or Facebook links aren’t counted the same as links from other authoritative websites. Still, there’s no denying that the highest-ranking pages in Google search results usually have many shares. Social media shares do help your search engine rankings. When you share your website content on your social media channels, it can help drive quality traffic to your site. It can also reach a broader audience and capture new website visitors.
Doing good on your on-site SEO efforts should not mean that you have to sacrifice your audience’s user experience. Be favorable in the eyes of search engines like Google. Like other elements on your on-site SEO efforts, your on-site pages should be well optimized to help your website become a success. Ensure that your efforts are made in the right way. Otherwise, it will ripple to a more negative impact, and Google will even be penalized you even more.
Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.
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