Creating a website is easy. But keeping it on top of the search engine and reaching the right audience is indeed a tough work. For providing the most optimal, quick, efficient and friendly user experience to the audience, you need to follow a few strategies for enhancing your website performance.
The first strategy is to ensure that your website is mobile first. Coding for the mobile users first and then for tablets and desktops will definitely pay off. Readable and structured codes help in enhancing the website performance by decreasing the overload on HTTP.
Does your website have a good design? Having heavy graphics on the website can attract the user attention, but at the same time it slows down the website performance. You need to opt for compressed images. An easy way to do this is to adopt new image formats like JPeg XR, WebP etc. These formats help reduce the image weight by 20-50% without compromising on the image quality. As a web design agency, we understand the important factors that are necessary to improve the loading time. Image optimization is one of the steps.
A web browser uses a request protocol called HTTP to fetch files from the web server. Every fetched file through HTTP or HTTPs leads to decrease in the speed. This means that if you reduce the HTTP requests, the fewer requests will lead to better performance of the website. Also, ensure fewer redirects as this process will create an additional HTTP request.
Another thing to do is to review your server plan; ensure whether you have shared or dedicated hosting. Shared hosting means sharing server space with others, which has a direct impact on the website speed. So, we suggest you consider a dedicated server where you can have the sole access. This will improve the website performance.
To save the server time and make things faster for the user, enable the browser caching feature on your website. This feature will speed up the load time on future visits by the same user as a part of the web page will be stored in the user’s local computer, thus improving the performance of your website.
If you have a good website with attractive graphics, navigation, call to action, all this will not matter if the website takes a lot of time to load. Users do not have much time to waste on slow loading websites. Therefore, if you have not considered the above-mentioned tips yet, it is the right time to do. We suggest considering a good web design service for this purpose. If you are based in Melbourne there are cheap web design agencies who can help you improve your website performance. Try them today!