May 15, 2018
Creating a website is easy. But keeping it on top of the search engine and reaching the right audience is indeed a tough work. For providing the most optimal, quick, efficient and friendly user experience to the audience, you need to follow a few strategies for enhancing your website performance.
Below is the list of strategies you can follow:
1. Opt for better coding
The first strategy is to ensure that your website is mobile first. Coding for the mobile users first and then for tablets and desktops will definitely pay off. Readable and structured codes help in enhancing the website performance by decreasing the overload on HTTP.
2. Optimize the image size
Does your website have a good design? Having heavy graphics on the website can attract the user attention, but at the same time it slows down the website performance. You need to opt for compressed images. An easy way to do this is to adopt new image formats like JPeg XR, WebP etc. These formats help reduce the image weight by 20-50% without compromising on the image quality. As a web design agency, we understand the important factors that are necessary to improve the loading time. Image optimization is one of the steps.
3. Reduce the HTTP requests
A web browser uses a request protocol called HTTP to fetch files from the web server. Every fetched file through HTTP or HTTPs leads to decrease in the speed. This means that if you reduce the HTTP requests, the fewer requests will lead to better performance of the website. Also, ensure fewer redirects as this process will create an additional HTTP request.
4. Review your server
Another thing to do is to review your server plan; ensure whether you have shared or dedicated hosting. Shared hosting means sharing server space with others, which has a direct impact on the website speed. So, we suggest you consider a dedicated server where you can have the sole access. This will improve the website performance.
5. Enable Browser Caching
To save the server time and make things faster for the user, enable the browser caching feature on your website. This feature will speed up the load time on future visits by the same user as a part of the web page will be stored in the user’s local computer, thus improving the performance of your website.
6. Try a Content Delivery Network or CDN
For improving the website performance, we suggest considering the CDN tool. CDN is a system that delivers static content like JavaScript,images,videos,CSS,HTML based on the users geographical location. It improves the website performance by segregating static content from the application server. Some examples of CDN are Google, AWS, Akamai etc.
7. Optimize CSS and JavaScript properly
It is essential to optimize JavaScript and CSS properly which is a vital part of website development process. JavaScript is used for developing functionality rich websites and if it is poorly structured, the website performance will be affected. As far as CSS is concerned, a well written and structured CSS code is essential for better website performance, otherwise, it will lead to increased page loading time leading to a poor user experience.
If you have a good website with attractive graphics, navigation, call to action, all this will not matter if the website takes a lot of time to load. Users do not have much time to waste on slow loading websites. Therefore, if you have not considered the above-mentioned tips yet, it is the right time to do. We suggest considering a good web design service for this purpose. If you are based in Melbourne there are cheap web design agencies who can help you improve your website performance. Try them today!
About Author: Logicsofts is one of the best rated digital marketing agencies that offers professional website design and SEO service at unbelievably affordable prices. Speak to our experts for more information: 0385955246
