15 May 2019
Did you know that in 2018, 58% of site visits were from mobile devices?
It is becoming increasingly popular for people to use other devices, such as mobile phones and tablets, when it comes to surfing the web. Which means you need to have a website that can load across all devices.
Discover how you can implement a user-friendly and more responsive website.
What is a Responsive Website?
A responsive website is one that allows the user to easily view the content across a whole range of platforms.
Whether they are using a computer, a laptop, a tablet, or a mobile phone, a responsive website ensures that the user has the right screen size and is able to use the website easily.
Why are responsive websites important? Your customers and clients are using a whole range of different platforms to view your website, so you need to make sure your website loads correctly depending on what screen they have.
Over half the population use mobile and tablets to do most of their online searching. Learn more about tablets and why your customers and clients are using them.
Related Article to read: Responsive vs. Adaptive Web Design – Which is Best for Business?
4 Ways to Make Your Website More Responsive
There are a variety of ways you can ensure that your website is responsive across all devices. You can do this by having scalable images, touchscreen optimised, scalable navigation, and optimised content.
- Scalable Images
Large images are great for your website if the user is viewing them on a laptop or a computer, however, if they are viewing your website on their mobile phone or tablet then large images can slow down the loading speed of the page. You can choose to have scalable images on your website which can adjust accordingly, depending on what device the user is on.
- Touchscreen Optimised
Users who are on their mobiles and tablets are most likely using a touchscreen, so to make your website more responsive you need to make sure it is optimised for touch. To do this, you need to add larger buttons so people can easily select what they want on a smaller screen. You should also consider adding other features that make using a touchscreen easier, such as swiping for information.
- Scalable Navigation
Navigating your website needs to be easy for your audience, no matter what device they are using. If they find it difficult to use your website they will leave, so it is imperative that you implement scalable navigation for your website. Scalable navigation is all about placing your website navigation bar and menu in an easy to see and use a place for the different devices. For example, on mobile, this might be in the top corner of the screen and on a computer this might be in the left-hand side.You also need to consider using more shallow navigation for mobiles and tablets, this means that they can click more and type less.
- Optimised Content
Finally, another way to ensure you have a responsive website is by optimising your content for different devices.
For example, users on smaller screens such as tablets and mobiles want to find instant information. Mobile users are also more likely to want to know about local places and services.
Your website for mobile devices should promote local content, include contact information, and display buy buttons on your home page. Whilst your website for computers can offer more in-depth information.
Responsive Websites Are Important
Your customers and clients will all be using a range of different devices to research your business and then buy your products/services.
It is critical that you have a responsive website which focuses on friendly user experience across all devices and platforms. Make sure you have a device friendly website.