Why do we go to digital marketing agencies for SEO services? Is SEO so much necessary for our website? Well, SEO is the most crucial factor that enhances the rank of your website on the search engine. With algorithms changing on a regular basis and things that have already changed in 2018, there are a few things that we thought of sharing with you.
The main motto of the SEO is to rank. The higher your website is on the search result, the more chances of traffic you will get. Now we will tell you about SEO’s 4 ugly truths.
White hat SEO means the use of legitimate means to get a website rank, instead of indulging in other practices. In this practice, the client’s website gets ranked for their relevant keywords. In 2018, this practice is very much there.
Black Hat SEO means practicing SEO ranking by tricking the search engines. But, in 2018, it has become very difficult to adopt this method. Google’s continuous algorithms and updates have made it difficult to exploit Google’s logic. Though in the previous years’ black hat SEO was rampant, with SEO service providers practicing keyword stuffing, creating thousands of web pages that are identical etc. In 2018, this practice has become limited.
Did you know that in SEO popularity decides quality? Yes, this is one such ugly truth about SEO that you should be aware of. The most popular content appears on the top of the SERPs (search engine results pages). But, how to determine which are the most popular content? Well, the ugly truth is that the page with the most backlinks or inbound links is the most popular content. This is how SEO is in 2018, but can popularity really decide a content’s quality?
Google is no doubt the king of the search engine companies and pleasing Google is no more an easy task. It requires proper planning, execution of strategy and dedication to make your website rank. SEO service with no focus is not worth it.
If you are worried after reading the ugly truths about SEO, then we suggest you follow a simple tip to improve your SEO. Hire a good digital marketing agency, who can help you with all your SEO needs. Melbourne hosts good digital marketing agency, that not only provides quality SEO services but also offers affordable website designs.
The SEO experts are aware of the different changes in the search engines and can help you attend your goal by assisting you in every step of your website and content development. Though a good SEO service provider can do wonders for ranking your website, hiring the wrong one can do more bad than good. Hire a good online marketing agency and learn how SEO works in Melbourne. We hope your website reaches the top spot in no time!